Brand Strategy

Logo Design

Packaging Design

about this project

Soul Doces is a special bakery starting its activities in Valença do Minho in August 2023. It's made with love for the people who live in this city. Inspired by the cozy feeling of the town, they make yummy cakes and pralines that are like a little treat when you want to enjoy something nice. These treats are also perfect for giving to others to make them feel loved.

The branding process of Soul Doces is rooted in understanding and connecting with women aged 35-45 years old who are mothers. These women like things with superior quality and a homemade feeling. Through meticulous market research, we have shaped a brand identity to capture the essence of their flavors and feelings of love and warmth.

The logo features inviting elements that symbolize the warmth and flavor of home baking and how good it tastes. The color palette embraces red, green, and pink tones, evoking feelings of love and warmth.