Magnolia Digital | Creative Studio by Sarah Frigg

Making your brand bloom.

Our Story

While working in a technology startup where I was hired to develop a digital communication strategy and manage their social channels, the first challenge I found was the need for a clear brand strategy and expertise in content design. After hiring a graphic designer, we started refining and shaping the brand strategy and creating compelling content for their social media channels. We doubled the organic engagement rate and the number of followers on LinkedIn within six months, and our efforts ultimately led to a 150% increase in sales simply by connecting with their target audience effectively.

Our communication strategy started to get noticed by the clients (other technology startups), and we received more and more partnership and consultancy requests. Listening to those clients' needs and challenges, we understood them and started thinking about how to offer tailor-made creative solutions to small businesses and startups. That is how the idea of Magnolia Digital started to flourish.

The name of our creative studio was created to reflect the remarkable attributes of the magnolia tree, which has thrived amidst climatic shifts and geological challenges, showcasing its resilience throughout the years.

Similar to this enduring flower, our Magnolia Digital embodies unwavering strength, adaptability, and perseverance in the ever-evolving digital landscape. Just like the magnolia flower symbolizes longevity, our creative solutions endure the test of time, leaving a lasting impact on brands.

Our commitment to adapt and flourish alongside the ever-changing technological currents allows us to blossom, providing our clients with innovative and enduring digital branding experiences.

Branding

Branding helps your business to be memorable to customers. Brands with a strong and cohesive style are much more likely to be noticed and stay in people's minds.

Who are you as a brand, exactly? If you don't know, then neither will your audience. By establishing yourself as a brand, you can deeply connect with customers, employees, and the general public.

Let's find out together what makes you "you"!

Services
Naming	Logo Design
Positioning	Brand Personality
Brand DNA	Brand Guidelines

Consulting

Are you starting a new business or going freelance and unsure about getting started online? Do questions like buying a domain or creating a website seem overwhelming?

I'm here to help you navigate your online journey. I'll guide you in building your online presence and establishing your brand in the digital world. This will empower you to focus on your main business and find new business opportunities.

Digital Strategy

Using digital platforms to engage in conversations about your company and get general information about the industry and your competitors is essential.

By making your company a part of the conversation and keeping updated on what is happening, you build your expertise and credibility and help build your company’s positive image. You also can do damage control quickly when it happens by responding to complaints.

Services
Social Media Strategy	Content Planning
Social Media Audit	Content Manual

Event Management

Events allow your brand to occupy a physical space for impactful client engagement and interaction that wouldn’t otherwise be possible.

Event management and marketing can help you engage your customers and get your brand noticed. Therefore, event marketing should be integral to your demand generation mix, whether you are hosting a small webinar, a large-scale international trade show, or an executive-level private function.

Services
Event Management	Brand Activation
Event Branding	Event Marketing

How it works:

1

Getting to know each other

Let's meet to get to know each other and discuss your brand's goals and challenges, enabling me to provide the perfect solution for your business to blossom.

2

Brand Analysis

Conduct a brand audit to discover the unique characteristics of your brand, leading to the best approach to strengthen your brand.

3

Strategy and Planning

Similar to how a gardener plans for different stages of growth, we will define a short-, medium-, and long-term brand and/or content strategy that beautifully reflects your brand's positioning, values, and growth objectives.

4

Design

Craft content with precision, carefully selecting and designing each piece to resonate perfectly with your audience.

5

Tracking

Observing how the design takes root in your audience's hearts is essential to studying your brand's performance, enabling us to identify the most effective elements of the campaign.